Vince. — Grey Matters Pop Up Nordstrom 2023
A pop up based on a classic neutral in timeless silhouettes for mixing and layering all within a grey felt space. Shades of heathered charcoal, flint, shale stone, and silver harmonize through cashmere sweaters and vests, wool trousers, enduring outerwear, and scarves and hats to top it all off.
Nordstrom Chicago and Seattle, launched September 2023.
THE ASK
Design a space utilizing Vince.’s retail codes of California coast residential but clad the space with grey felt wool, a brand heritage staple.
My role was to inspire the Nordstrom team with visualizations of the concept working in partnership with Vince.’s head of visual.
In the center are cashmere dunes forming the center of the “theater” with the “gallery” as staging for the product.
Visualization & design: J. Thanphachanh
Creative direction: J. Giardina
Brand: Vince. via Nordstrom
Contractor: Big Heavy Studios
Status: Installed