Maybelline Retail Lab — Paris, France
The Retail Lab at its core is an enterprise-wide space for L’Oréal Groupe brands—across consumer products, luxe/prestige, and dermatological cosmetics— to showcase brand codes, new retail innovations, and digital tools in order to excite and inspire markets and their retailers. Concepted in 2019, the first series was executed in 2020 (yes actually!), the L’Oréal Retail Lab is refreshed on an annual basis.
2020 LAUNCH
THE ASK
The big idea is to bring the premiumization of the brand through revitalizing the retail brand codes, highlighting an impactful launch moment, clarifying the product range, and enticing consumers to play.
Rendering: DIAM UK
HIGHLIGHT AN IMPACTFUL LAUNCH MOMENT: COLORSTRIKE EYE SHADOW PEN
COLORSTRIKE HOTSPOT WALL
HERO AD VISUAL COURTESY OF GOTHAM BEAUTY/MCANN WORLDWIDE
PRODUCT LAUNCH DESIGN ADAPTATION FROM GOTHAM HERO VISUAL
Rendering: DIAM UK
SUPER STAY 24H STATION
Rendering: DIAM UK
NEW YORK PROOF
Rendering: DIAM UK
PLAY TABLE
Rendering: DIAM UK
ELEVATED SHOPPING WALL
Rendering: DIAM UK
4M WALL
Rendering: DIAM UK
Design: J. Thanphachanh
Brand: Maybelline
Design Agency & Contractor: DIAM, Prugent
Status: Installed