essie Retail Lab — Paris, France

The Retail Lab at its core is an enterprise-wide space for L’Oréal Groupe brands—across consumer products, luxe/prestige, and dermatological cosmetics— to showcase brand codes, new retail innovations, and digital tools in order to excite and inspire markets and their retailers. Concepted in 2019, the first series was executed in 2020 (yes actually!), the L’Oréal Retail Lab is refreshed on an annual basis.

THE ASK

The key objectives of essie’s Retail Lab presentation is the showcase animate it’s franchise pillars. The design wrapped around a pillar lends itself to showcasing these pillars according to these priorities: core color-focused open-sell wall unit, salon-expertise gel couture, care-focused nail care bar, and love, it’s naturals line paired with the brand proclamation.

PERSONNEL

Design: J. Thanphachanh
Brand: essie
Design Agency & Contractor: DIAM, Prugent
Status: Installed