Maybelline Retail Lab — Paris, France
The Retail Lab at its core is an enterprise-wide space for L’Oréal Groupe brands—across consumer products, luxe/prestige, and dermatological cosmetics— to showcase brand codes, new retail innovations, and digital tools in order to excite and inspire markets and their retailers. Concepted in 2019, the first series was executed in 2020 (yes actually!), the L’Oréal Retail Lab is refreshed on an annual basis.
2024 SERIES
THE ASK
The big idea is to bring the premiumization of the brand through revitalizing the retail brand codes, highlighting an impactful launch moment, clarifying the product range, and enticing consumers to play.
HIGHLIGHT AN IMPACTFUL LAUNCH MOMENT: LASH SENSATIONAL FIREWORK MASCARA
HERO AD VISUAL COURTESY OF GOTHAM BEAUTY/MCCANN WW
DESIGN CONCEPT SCALED FROM GOTHAM BEAUTY/MCCANN WW POS
FIREWORK ASSEMBLY
HIGHLIGHT AN IMPACTFUL LAUNCH MOMENT: SUPER STAY TEDDY TINT LIP TINT
HERO AD VISUAL COURTESY OF GOTHAM BEAUTY/MCCANN WW
DESIGN CONCEPT SCALED FROM GOTHAM BEAUTY/MCCANN WW POS
Design: J. Thanphachanh
Brand: Maybelline
Design Agency & Contractor: DIAM, Prugent
Status: Installed