Maybelline Loft — Virtual Loft 2022
Loft inspired by cool bohemian era downtown New York. We are immediately greeted with a window of the NYC skyline and street views, ironwork, bricks, and warm residential style. Hints of whimsical to inject animation and fantasy. Secondary spaces include gym, shade dressing room, salon-at-home, and more.
PROOF OF CONCEPT VIDEO
https://www.maybelline.com/virtual-loft
LOFT LAYOUT
ENTRANCE FOR NEWEST PRODUCT INNOVATIONS
SHADE CLOSET FOR COLOR COSMETICS
GYM FOR PERFORMANCE WEAR CLAIMS
TERRACE FOR LIVE EVENTS OR TENTPOLE LAUNCHES
TERRACE OF TENTPOLE LAUNCH OF NEW PRODUCT RANGE EXAMPLE
UI/UX Design: J. Thanphachanh, A. Ngo, P. Saldinger
Digital Team: C. Santos, L. Medd, D. Nicolić, C. Mountanos
Client: Maybelline
Design Agency: Source Creative
Experiential Agency: OBSESS AR
Status: LIVE Q4 2022 in U.S. & U.K. Q3 2023 Turkey
Link here:
https://www.maybelline.com/virtual-loft