A 360 launch based off a grumpy tennis face graphic design by Tory Burch’s stepdaughter, Izzie. Given Japan’s love of mascots and applying them as brand motifs and personalities, we were able to design a retail concept with all of the Tory Sport codes while introducing a whole new character to Japan’s mascot-verse. The launch is meant to be a big bet for the Tory Burch eco-system within Japan, the second largest market for the brand.