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Tory Sport — Fall 18 Little Grumps Shop New York

Tory Sport — Little Grumps Shop New York

Little Grumps is the unofficial mascot of Tory Sport. Created by Tory’s stepdaughter Izzie Burch, the playful tennis ball motif was originally designed as a chenille patch on a tennis T-shirt for the SS16 collection. The design concept would be a stateside launch of Little Grumps with a full 360 marketing campaign.

 

ABOUT

My role was concepting and designing the launch display. The concept was based off of competitive sport winner’s steps and vintage trophies. Combined with the varsity letters, the tactile nature of the felt, and the dry emotions of the frown, we landed with what is shown.

Install at the New York location and 5 other scaled down locations.

Design: Johnny Thanphachanh
Client: Tory Sport
Contractor: Big Heavy Studios
Status: Installed