Tory Burch — FW18 Happy Times Safari Shinjuku Isetan Tokyo

Inspired by style icon Lee Radziwill, Tory Burch’s painterly flower print of the season was named for Radziwill’s memoir, Happy Times. Combining Tory’s love of travel and seeking the good with Japan’s mascot culture, the concept of Happy Times safari was birthed.

ABOUT

One of the main objectives from Isetan was to excite in order to keep the real estate. And so with the limitations we had, we pitched a gaming concept utilizing center space normally used for traditional displays and installed an interactive screen into the central display.

FALL 18 RUNWAY PRINT & CAMPAIGN IMAGERY